Why Every Business Needs to Embrace Digital Marketing: A Freelancer's Perspective

Published on 18 January 2023 at 10:24

Being a millennial in this encompassing digital world, I've seen firsthand the power of digital marketing in driving growth for businesses. More and more we see consumers turning to the internet to research products and services, making it crucial for businesses to have a strong and strategic online presence.


One of the many advantages of digital marketing, that is mentioned countless times across the internet, is its ability to help businesses to reach a wide and diverse audience. By utilizing online platforms and channels, businesses can connect with potential customers all over the world. Digital marketing also allows businesses to target specific demographics and geographic areas, which can be especially beneficial for small businesses with limited marketing budgets.


What about tracking these online efforts? Marketers are able to track and measure the success of our marketing campaigns, with digital marketing analytic tools. Here is a small list of analytic tools that you may want to look into for your own business:


  • Google Analytics: This is a popular free web analytics service that tracks and reports your website traffic. It provides valuable insights into how visitors interact with your website, including where they come from, how long they stay, and which pages they visit.

  • Hootsuite Insights: This tool allows you to track your social media presence and engagement. It provides analytics on social media accounts, such as likes, shares, and comments.

  • Buzzsumo: This tool allows you to track the performance of your content across different social media platforms. It also provides insights into which content is performing best and which influencers are driving engagement.

  • Hotjar: This tool allows you to track website's behavior and feedback. It provides heatmaps, session recordings, surveys and forms.


Spending many years in digital marketing, and growing up in the digital age, I became drawn to social media marketing and can attest to its effectiveness in increasing you brand awareness and connecting with your customers. Platforms like Facebook, Twitter, and Instagram offer you the opportunity to engage with your customers, share content and promotions, and build a community of loyal followers. Social media also allows you to track and analyze the performance of your campaigns, and adjust your ads while the campaign is still running, to allow you to maximize your efforts. 


Search engine optimization (SEO) is a vital aspect of digital marketing. By optimizing your website to improve its ranking on search engines like Google, you can improve your visibility organically and attract more traffic to your website. Looking for some tools where you can optimize your SEO? Here are a few: 


  • Google Search Console: This is a free tool that allows you to track your website's performance in Google search results, including information on search queries, clicks, and impressions.

  • Ahrefs: This is a comprehensive tool that allows you to track your backlinks, organic search, and paid search. It also provides keyword research and content analysis features.

  • SEMrush: This is a powerful tool that allows you to track your SEO performance, as well as your competitors. It provides insights into organic search, paid search, display advertising, and backlinks.

  • Moz Pro: This is a set of SEO tools that allows you to track your website's performance, identify opportunities for improvement, and monitor their competitors.

  • Keyword Planner: This is a free tool from Google that allows you to research keywords, create new campaigns, and get historical statistics and traffic projections for keywords.


Overall, digital marketing offers a wide range of opportunities for you and your business to reach potential customers, build brand awareness, and track the success of your marketing efforts. As a freelancer, I can help you integrate these strategies into their marketing plan and drive business growth. In today's digital world, businesses that neglect to utilize digital marketing risk falling behind their competitors.